Noel Dsouza

Kiran Khalap (left) and Danish Malik

03 Oct 2024 10:38 AM

Celebrity versus influencer-owned brands

We explored the impact of celebrity and influencer brands on consumer behaviour and brand perception.
Gianmauro Vella (left) and Tanu Sinha.

30 Sep 2024 10:02 AM

Designyatra 2024: How PepsiCo uses design as a bridge to connect with consumers

PepsiCo’s Gianmauro Vella and Tanu Sinha, share insights on the emotional and experiential dimensions of design for their brand.
Hajime Yakushiji

27 Sep 2024 6:17 PM

Designyatra 2024: Data shrinks the role of imagination - Hajime Yakushiji

Dentsu Inc's Yakushiji highlighted the need for companies to think outside the box while generating business ideas.
Mark Williams (left) and Joe Weir.

27 Sep 2024 9:45 AM

Designyatra 2024: Branding isn’t about perfection, it’s about persistence - Joe Weir

That Thing’s co-founders, Weir and Mark Williams on acing brand communication, the power of writing and more...
Matt Alagiah

27 Sep 2024 12:30 AM

Designyatra 2024: Matt Alagiah on exploring creativity in the era of AI and diverse perspectives

It’s Nice That’s editor-in-chief, Alagiah, wove together themes of AI, inclusivity, and the focus on side hustles on day one.
Varun Koorichh

25 Sep 2024 10:54 AM

McDowell's & Co. enters the white spirits and dark rum space through its X series

Diageo India’s Varun Koorichh discusses McDowell’s expansion, premiumisation, and more...
From left: Koen Van Ovoorde, Harshil Karia and Barry Schwarz.

18 Sep 2024 10:59 AM

Schbang will create more integrated solutions as design and technology pair well: Addikt

Schbang’s Harshil Karia and Addikt’s Barry Schwarz and Koen Van Ovoorde detail their plans for AddiktSchbang and more...
Rajah Chaudhry

12 Sep 2024 5:44 PM

Our goal is to make basketball the country's second most popular sport, with BFI's support: NBA

NBA's Rajah Chaudhry, discussed its new partnerships to enhance India’s basketball ecosystem, marketing strategies and more...
Saumya Rathor

12 Sep 2024 12:33 PM

Collaboration with Huemn reflects our desire to offer something new and memorable: Saumya Rathor

PepsiCo India’s category lead for potato chips discusses the Huemn collaboration, experiential marketing and consumer-centric innovations.
Rohit Jawa at the IndIAA Awards

23 Aug 2024 9:22 AM

HUL’s Rohit Jawa on India’s advertising evolution and creativity’s role in brand success

At the ninth edition of the IndIAA Awards, HUL's CEO and MD delivered a keynote on mastering the current marketing landscape.

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22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys
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22 May 2026 5:04 PM

Goafest 2026: The in-house boom - a wake-up call for agencies?
Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys

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