Samir Dixit

The advertising industry is facing its most existential threat yet - states the author.

10 Jun 2025 10:57 AM

Opinion: Advertising in jeopardy – headed toward self-destruction?

The author sounds the alarm on what he labels 'advertising’s most urgent identity crisis yet'.
Woodsmen Whisky on Shark Tank India

26 Mar 2025 11:25 AM

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

The author highlights the risks established when premium brands intend to leverage reality TV for funding and visibility.
COP29 kicked off in Baku on 11 November.

12 Nov 2024 10:42 AM

Opinion: The hypocrisy of COP29

The author wonders whether it will bring real change, or just manage conflicting interests of nations by producing 'cleverly worded terms'.
Refuse, reduce and recycle takes on a whole new meaning at service companies according to the author.

23 Sep 2024 11:09 AM

Opinion: Refuse, reduce and recycle

The author explains why telcos must find ways to reward both new and existing customers instead of focusing on the former.
Samir Dixit

28 Jun 2024 10:12 AM

Opinion: Unmasking the 'net zero' scam

The author exposes 'net zero' as a deceptive concept that fails to deliver true sustainability and perpetuates harmful practices.

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Ramprasad Sundar

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Ramprasad Sundar moves to YouTube
The partnership also includes the launch of a dedicated Excel music label, to be globally distributed by UMG, and the appointment of Universal Music Publishing Group as Excel's exclusive music publishing partner.

05 Jan 2026 4:06 PM

Universal Music India takes a significant minority stake in Excel Entertainment
Boldfit campaign.

05 Jan 2026 3:04 PM

Boldfit uses Suhani Shah's magic and Samay Raina's misread to sell fitness
Lahori Zeera's 'Har Koi Peera, Lahori Zeera' campaign

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From everyday to extraordinary, Lahori Zeera fits into all moments of life

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Dream11 had a 'NewScore' of 73.71

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Dream11 is India's 'most visible startup'
Manifest's December 2025 issue

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Manifest's December 2025 issue is now out
Among the 14 leaders revealed so far, only one is female

04 Dec 2025 2:53 PM

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'
Aditya Kanthy

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Omnicom-IPG merger: Creative structure for India revealed

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