Campaigns

Zepto's 'Make Soan Papdi Great Again' campaign.

14 Oct 2024 5:02 PM

Zepto gives Soan Papdi a sweet redemption

The ad film highlights the sweet's transformation from a regifting staple to a cherished symbol of Diwali festivities.
Google Shopping’s ‘Google Shopping ka Mela’ campaign.

14 Oct 2024 2:48 PM

Google Shopping’s Diwali carnival blends old-world charm with next-gen convenience

Conceptualised by Lowe Lintas, the ad film captures the essence of Diwali festivities through a vibrant virtual marketplace experience.
Samsung's #MayaKoUpahaar campaign.

14 Oct 2024 11:00 AM

Samsung captures the essence of festive reunions and redefines traditional gift-giving

Conceptualised by DigitalIn, the film showcases a traditional norm where parents hesitate to accept expensive gifts from their daughters.
Screenshot from the film

14 Oct 2024 10:12 AM

MG pitches the Windsor EV as the business class offering on the road

The film, conceptualised by Cheil India, showcases the features of the recently launched electric vehicle.
Vivo's 'The Spirit of Homecoming' campaign

10 Oct 2024 7:02 PM

Vivo ignites the sentiment that being present with loved ones is the greatest gift this Diwali

Conceptualised by FCB India, the ad film highlights the importance of family reunions during the festive season.
The Baker's Dozen's 'The Truth We Knead' campaign.

10 Oct 2024 2:58 PM

Soha Ali Khan serves up a lesson in integrity with The Baker’s Dozen

Conceptualised by EiPi Media, the ad film highlights the importance of transparency and quality in bakery products.
Screesnshot from the film

10 Oct 2024 1:46 PM

Kiccha Sudeep demonstrates Bengaluru Bulls' prowess in Pro Kabaddi League

Watch the latest promo of the league here.
Colgate Strong Teeth's 'The Daily Grind' campaign.

10 Oct 2024 11:52 AM

Colgate Strong Teeth reveals the secret to brushing away snack-time damage

Conceptualised by Ogilvy, the film highlights India's rising snacking habits and their impact on teeth weakening and oral health.
Royal Challenge's #ChooseBold campaign.

09 Oct 2024 3:54 PM

Royal Challenge Packaged Drinking Water shows how Kohli's Jersey 18 legacy continues with Mandhana

Conceptualised by Enormous Brands, the ad film highlights how Mandhana inspires fearlessness on cricket’s biggest stage.
Screenshot from the film

09 Oct 2024 10:50 AM

Oppo lights a lamp of trust this Diwali

Conceptualised by Famous Innovations, the film showcases unique celebrations of the festival across different states and cultures in India.

Latest Stories

Shanu Singh

06 May 2026 11:02 AM

Shanu Singh returns to Standard Chartered
Shekhar Bhattacharjee

06 May 2026 10:49 AM

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'
Ralson Tyres' 'Itni Aasani se Ganja Nahi Hota' campaign

06 May 2026 10:30 AM

Ralson Tyres stands the test of every road
Flipkart's SASA LELE campaign

06 May 2026 10:26 AM

Flipkart taps Kerala's 'twin town' to double down on deals

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

Subscribe

* indicates required