Madison Media, a unit of Madison World, has announced the appointment of Vivek Das as chief digital officer. 

Das moves from EssenceMediacom, where he was managing partner. 

He will report to Ajit Varghese, partner and group CEO, Madison Media and OOH.

Varghese said, “Vivek joins us at a pivotal time for the media industry, when clients are seeking deeper consumer connections, seamless experiences and measurable impact. At Madison, we are building an AI-first planning framework and embedding digital-first thinking into everything we do. Vivek’s rich experience across digital transformation, integrated media and business innovation makes him the perfect leader to accelerate this journey. With his ability to combine creativity, technology and data, I am confident he will help us push the boundaries of what’s possible and create future-ready solutions for our clients."

Das added, “I am thrilled to join Madison at a time of great opportunity and change for our industry. My philosophy aligns with Madison’s client-first, talent-focused and entrepreneurial culture fueled by restless curiosity and the drive for future readiness. In the era of platforms, LLMs, and Artificial Intelligence, I look forward to working closely with the leadership team to accelerate Madison’s digital transformation, strengthen our leadership in new media, and enhance the value we bring to our clients and the industry at large.”

In a career spanning over 22 years, he has also worked with FoxyMoron, Omnicom Media Group and BC Web Wise, among others.