Digital, 02 Apr 2025

The account was won post a multi-agency pitch.

02 Apr 2025 11:34 AM

Ather Energy assigns its influencer marketing duties to Hypothesis by OML

The mandate encompasses creator-first content marketing solutions across social and video streaming platforms.

Latest Stories

ChatGPT's second mainstream campaign for the Indian market.

16 Jan 2026 11:17 AM

Smriti Mandhana tricks Harmanpreet Kaur at breakfast, ChatGPT lands the punchline
Shveta Mehra (left) and Neha Kandalgaonka

16 Jan 2026 10:48 AM

Emotional connection now matters more than media exposure: Neha Kandalgaonkar
Here's what Dalbir Singh is doing this week

16 Jan 2026 9:58 AM

Producer's Diary by Dalbir Singh
Bharat Ke Super Founders kicks off on Amazon MX Player on 16 January

16 Jan 2026 9:47 AM

'We want to build a traceability KPI for the show, which we doubt other shows promise'

Most Read

Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health

Subscribe

* indicates required