Wondrlab has announced the appointment of Bharatesh Salian as president – digital.

He will be responsible for leading the company’s digital practice, with a focus on integrating performance, content, commerce, and experience functions.

Furthermore, he will also oversee digital operations, with an emphasis on expanding capabilities in social media, digital content, and AI-driven marketing tools.

Prior to joining Wondrlab, Salian served as senior vice president- marketing science and CX, FCB/SIX.

Sanju Menon, COO at Wondrlab, said, “Bharatesh is a rare blend of data-first thinking and deep creative empathy. His ability to scale transformation across verticals and his obsession with outcomes make him the perfect fit for where we want to take Wondrlab next. Winning on digital platforms and developing communication solutions that resonate with consumer behaviour is primary today. And Bharatesh will lead that charge.”

Bharatesh Salian added, “Wondrlab is a melting pot of creativity, tech, and purpose—and that’s exactly the kind of place where the future of marketing is being rewritten. I look forward to partnering with the amazing talent here to build unified, measurable, and scalable solutions for brands in India and beyond.”

In a career spanning over two decades, Salian has worked with organisations such as Interpublic Group, Publicis Groupe, Digitas India, Razorfish Global, MRM, and Omnicom Media Group, among others.