The Mavericks has announced the appointment of Gaurav Tuli as director - digital and Tech. 

Tuli will be responsible for anchoring the agency's digital offering, launching new service lines powered by generative AI, predictive analytics, and automation, focused on helping brands stay discoverable, scalable, and contextually relevant in a digital-first world. 

Furthermore, he aims to focus is on integrating AI with a strong layer of creativity and design thinking, ensuring that the solutions are not just efficient, but also emotionally resonant and tailored to client goals.

Tuli moves from moves from CIBC Capital Markets, where he was a senior business analyst. 

Chetan Mahajan, founder and CEO, The Mavericks India, “Integrated communications is about placing the audience at the very centre of every strategy. It’s no longer about channel-first thinking. It’s about orchestrating a cohesive experience across digital and traditional touchpoints. In the digital age, integration means being agile, real-time, and deeply contextual, and Gaurav will be integral to building that connected, insight-led ecosystem for our clients.”

Tuli added, “The intersection of data, technology, and creativity is where the most exciting things are happening. I’m excited to build AI-led offerings that go beyond automation - from Generative Engine Optimisation (GEO) for AI discoverability, to predictive performance models and scalable content solutions that don’t rely on traditional production. These tools help brands move faster, listen smarter, and create more meaningfully. They’re not replacing creativity, they’re supercharging it." 

In a career spanning over 18 years, he has also worked with Hogarth Worldwide, Shopify and VMLY&R, among others.