Digital, 07 Oct 2025

However, the report cautions brands to combine AI with human oversight.

07 Oct 2025 12:51 AM

AI-related searches hit 654 million ahead of the 2025 festive season: GIPSI's GRWAi Report

The study highlights how AI is reshaping celebration, commerce, and creativity across India.

Latest Stories

Mark Potter

30 Jan 2026 11:27 AM

‘It's about recognising what premium means to each customer and delivering on that'
Star Sports' promo

30 Jan 2026 11:04 AM

India looks to repeat history in clash against Pakistan
OpenAI to roll out ads within ChatGPT

30 Jan 2026 10:45 AM

OpenAI to begin rolling out ads within ChatGPT
Amritraj Kaur

30 Jan 2026 10:38 AM

Amritraj Kaur joins Carrefour

Most Read

Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health

Subscribe

* indicates required