Consumr.ai has appointed Jaishree Agrawal as commercial lead – consumer insights. 

In her new role, Agrawal will lead commercial strategy and client partnerships, enabling brands to leverage AI-powered insights for sharper, faster decision-making.

The appointment signals the consumer intelligence platform’s continued investment in commercial leadership to drive category innovation and global expansion. At Consumr.ai, Agrawal will focus on helping marketers adopt the platform’s flagship product, AI Twins, which creates real-time digital mirrors of consumer behaviour.  

Prior to this, she served as innovation business partner at NielsenIQ.Bases.

Vivek Bhargava, co-founder, Consumr.ai, said, “We’re thrilled to welcome Jaishree to the Consumr.ai family. Her depth of experience and consultative approach is a perfect fit as we build a platform that serves as a real-time, always-on research engine for brands. Jaishree will be instrumental in helping marketers unlock the full potential of AI Twins across business functions.”

In a career spanning over 16 years, Agrawal has worked with organisations including Brandscapes Worldwide and Millward Brown India.