FTA Global has announced the appointment of Rohit Salian as vice president - brand and strategy. 

In his new role, he will also lead FTA Creative Labs, the company’s next-generation creative innovation division aimed at reimagining storytelling at the intersection of human creativity and artificial intelligence.

As vice president - brand and strategy, he will lead the brand narrative for FTA Global and its growing portfolio of clients. 

He will be responsible for FTA Creative Labs, an innovation engine focused on merging AI tools with human storytelling to create scalable, insight-led brand solutions that are not only future-ready but future-defining.

He moves from NP Digital, where he was associate vice president. 

Senthil Kumar Hariram, founder and managing director, FTA Global, said, “Rohit’s arrival marks a transformative step in our journey. His vision for future-forward storytelling and deep understanding of brand ecosystems will elevate FTA Global’s capabilities in both strategic and creative domains. With FTA Creative Labs under his leadership, we’re set to push boundaries and redefine the way brands communicate in a digital-first world.”

Salian added, “I’m excited to join a company that truly believes in blending technology with human imagination. At FTA Global, we see AI not as a replacement for creativity but as a collaborator. With Creative Labs, we’re building a space where campaigns are not just made, but imagined differently with speed, scale, and soul.” 

In a career spanning over 12 years, he has also worked with Creative Land Asia and Oliver+, among others.