Publicis Digital Experience (PDX) India, part of Publicis Groupe India, has announced the appointment of Prashant Sukhwani as managing partner, social. 

In his new role, Sukhwani will lead Social @ PDX India, partnering with brands to deliver integrated strategies across social, creators, content, search and performance. He will work closely with Amaresh Godbole, CEO, PDX India and chief AI experiences and solutions, Publicis Groupe India.

Sukhwani moves from Burger King where he was most recently serving as vice president - marketing. 

Godbole said, “Social has fundamentally changed. Winning today requires brands to move at the speed of culture while staying accountable to business outcomes. Prashant brings deep experience in building integrated, digital-first marketing ecosystems, and we're excited to have him lead Social @ PDX India as we continue helping brands navigate the next era of social marketing.”

Sukhwani said, "Throughout my career, I've believed that great marketing isn't about channels. It's about solving business problems. Consumers experience one brand, not separate teams for social, creators, search or performance and that's exactly what drew me to this opportunity. By bringing together AI, data, cultural intelligence and creators into one integrated ecosystem, the practice offers brands a smarter, faster way to build stronger customer relationships and drive sustainable business growth. What stands out is the way Social @ PDX India brings structure to the complexity of modern social marketing. I'm excited to partner with our clients as they build the next chapter of growth."