Sparkt has bagged the strategic brand and communications mandate for OneXtel, a communications platform as a service (CPaaS). OneXtel is a company serving enterprise clients across BFSI, e-commerce, logistic, education, travel and media.

The account was won following a multi-agency pitch. The agency's mandate includes storytelling, digital presence, and market-facing initiatives.

Md Rashid Anwar, founder and managing director, OneXtel, said, “As we continue to scale our enterprise offerings, clarity of communication becomes increasingly important. Sparkt brings deep expertise in brand storytelling, and we look forward to working together to strengthen how OneXtel presents its capabilities and vision to the market.”

Aditya Chandra, managing director and CEO, Sparkt, said, "OneXtel has built strong enterprise trust through reliability, compliance, and scale. Our role is to help articulate that strength with greater clarity and consistency — so the brand’s value is immediately evident across conversations, touchpoints, and markets as OneXtel enters its next phase of growth."