Digital, 13 Feb 2025

From left to right: Niraj Ruparel, Prajakta Rathe, Taylor Donaldson and Diya Rekhi.

13 Feb 2025 10:34 AM

We need creatives who craft sticky stories, maximise media ROI, and harness immersive tech: Experts

The panel at Snap Inc’s India AR Day 2025 explored whether brands are willing to put their money where AI is.
Photo by Jukka Aalho on Unsplash

13 Feb 2025 9:40 AM

Global ad spend on podcasts to grow by 7.9% in 2025: Warc 

The report stated that while ad spends will exceed USD 5 billion globally, the growth rate has fallen from 13.2% in 2024.
Shrenik Gandhi

13 Feb 2025 9:26 AM

Love letters to the A&M industry (part seven)

Here is what Shrenik Gandhi, co-founder and CEO, White Rivers Media loves most about the digital advertising industry.

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