FTA Global has announced the appointment of Srijita Das Roy as vice president - brand and communications. 

Roy will be responsible for leading the company's internal and external brand narrative. 

In her new position, Srijita will build FTA Global's brand presence step by step, focusing on developing thought leadership platforms and digital communities. Her primary focus will be on positioning FTA Global as a marketing operating system, scale visibility, discoverability, and growth in the AI-powered marketing era.

Roy joins FTA Global from NP Digital India, where she served as director  - client services.

Senthil Kumar Hariram, founder and managing director, FTA Global, said, “Srijita brings the right mix of strategic vision and hands-on execution. Her experience in building integrated delivery frameworks and leading cross-functional teams will help us strengthen FTA Global’s position as a Marketing Operating System. I am confident she will play a key role in accelerating our brand and market presence”.

Roy added, “I’m truly excited to join FTA Global at this defining moment. I believe the true success of any company lies in putting people before the company. Building, not blaming, and earning it every single day is what creates lasting growth. In my experience, organisations that forget this lose their edge. My goal is to bring Senthil’s vision to life by building a brand that empowers both the company and its people to grow with purpose.” 

In a career spanning over 11 years, she has also worked with Stan Ventures and SocialDNA Labs, among others.