Digital, 15 Oct 2025

The investment will accelerate WPP's AI-powered services under its proprietary marketing platform, WPP Open.

15 Oct 2025 11:04 AM

WPP and Google expand partnership to reinvent marketing with AI

The five-year alliance aims to set a new benchmark for speed, scale, and intelligence in brand storytelling and business growth.

Latest Stories

Loca Loka's '100 or Nothing' campaign.

03 Dec 2025 8:10 PM

India gets its first shot of Loca Loka, a tequila brewed in craft, culture and rebellion
The #F1SoundsLikeSting campaign.

03 Dec 2025 7:19 PM

Mercedes-AMG Petronas F1 marks its Sting partnership by igniting the Silver Arrow on track
In a world full of uncertainty, misinformation, fraud, noise, and distraction, the study shows that people gravitate to platforms that offer clarity, identity, and safety.

03 Dec 2025 4:28 PM

400 million urban users shift toward identity-led, high-intent digital behaviour: Truecaller report
Goodies Narayanan

03 Dec 2025 3:57 PM

Bacardi India appoints Goodies Narayanan

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The event was attended by 253 women across advertising

17 Nov 2025 11:55 AM

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'
From left: Sumedha Chakraborty, Ankush Sabharwal, Ivinder Ray, Shruti Bhatia, and Niraj Ruparel

13 Nov 2025 8:35 AM

'Learning will happen faster than any training programs if AI is given to the users'
See It Be It works to achieve equal gender representation among senior creative leaders

12 Nov 2025 1:04 PM

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios
Ramanuj Shastry

12 Nov 2025 9:54 AM

‘The best school of advertising I could have asked for was working under Piyush Pandey'

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