Actor Deepika Padukone has officially joined the AI revolution, lending her voice to Meta AI, the tech giant’s assistant now live across India, the US, Canada, the UK, Australia, and New Zealand.
Announcing the collaboration through an Instagram post, Padukone called it “pretty cool,” inviting fans to “chat” with her digital avatar. “I’m now part of Meta AI, and you can chat with my voice in English across six countries. Try it and let me know what you think!” she wrote, alongside a short teaser video.
The partnership marks a first for an Indian celebrity and places Padukone among the earliest global personalities to lend their voice to an AI assistant, a move that blurs the line between pop culture and advanced technology.
Industry watchers say her association brings a relatable, human dimension to Meta AI, helping the platform resonate with younger, entertainment-driven audiences. By integrating a voice as familiar as Padukone’s, Meta is making its AI feel less like a machine and more like a companion.
Meta joined in on the excitement, commenting on her post: “Suddenly we’re asking Meta AI even more questions.”
The collaboration ties into Meta’s broader strategy to make its AI tools more localised and personality-driven. The company recently introduced AI-powered dubbing for Instagram Reels in Hindi, enabling creators to translate and lip-sync videos seamlessly, a move that signals its intent to deepen engagement with India’s massive creator and user base.