Digital, 18 Aug 2025

Tonic Worldwide X PCPL

18 Aug 2025 10:44 AM

Tonic Worldwide bags digital marketing mandate for PCPL

The account was won following a multi-agency pitch and will be handled out of the agency's Mumbai office. 
Nitin Kediyal (left) and Rohit Shukla

18 Aug 2025 10:30 AM

Nitin Kediyal and Rohit Shukla join Dept

Kediyal moves from Corra, while Shukla was with Venticurl.
Abhinay Bhasin (left) and Samir Asher

18 Aug 2025 9:23 AM

Is SEO dead or does it need a new playbook?

In our August issue, we set out to trace how users are bypassing traditional search methods, and where that leaves SEO.
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Latest Stories

The series will premiere on JioHotstar on 10 October.

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Edstead launches ‘Toast to Tomorrow', taking spirits storytelling beyond the bottle
Tyler Turnbull

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Imperial Blue Packaged Drinking Water's ‘Holding the Lift' campaign.

08 Oct 2026 2:44 PM

Imperial Blue gets its ultimate wingman, the 'lift' back in action
Picture credits: ChatGPT

08 Oct 2026 1:39 PM

India's USD 13 per-capita ad spend signals headroom as global market heads to USD 1.34tn: WARC
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