Digital, 19 Mar 2026

From left: Deepshikha Bhardwaj, Jaikishin Chhaproo, Seema Walia, Arjun Bhatia and Ankit Gupta.

19 Mar 2026 10:29 PM

ad:tech 2026: ‘Micro-dramas are turning passive scrolling into active engagement'

A panel explored how micro-dramas are reshaping content consumption, storytelling and advertising strategies on day two of the summit. 

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