AnyMind Group, a business-process-as-a-service (BPaaS) company focused on marketing, e-commerce and digital transformation, has launched operations in the US, with a base in Los Angeles, California.

The expansion is aimed at helping Asian businesses enter and grow in the US, while enabling US-based companies to expand across Asia-Pacific through AnyMind’s marketing, commerce, logistics and distribution solutions.

AnyMind said it has supported 15 Asian brands with their US expansion and growth over the past seven months.

Establishing a local presence will allow the company to strengthen its support for these businesses and expand its network of US partners.

The company plans to initially introduce AnyLive, its live commerce platform, alongside a suite of data and AI solutions. These include agentic AI for enterprises, tools to integrate online and offline retail data, AI-generated content (AIGC), and brand and consumer analytics.

AnyMind operates through a BPaaS model that combines proprietary technology with local operations teams. Its services span influencer marketing, digital advertising, live and social commerce, e-commerce management, customer engagement, logistics, offline distribution, and data and AI utilisation. The model connects marketing activities with sales and fulfilment.

The company also works with publishers and creators on audience growth and monetisation through advertising, platform partnerships and commerce.

Founded in Singapore in 2016, AnyMind established a presence in 15 markets across Southeast Asia, East Asia, India and the Middle East before entering the US. As of June 2026, it served more than 1,500 enterprises across marketing, 230 enterprises across commerce, 1,600 publishers and 1,100 creators.

The company moved its headquarters to Tokyo in 2019 and listed on the Tokyo Stock Exchange Growth Market in 2023.

Kosuke Sogo, CEO, AnyMind Group, said, “Our immediate priority is to respond to the client demand we are already seeing and turn that demand into tangible results. Building a local team and partner network will help us understand the U.S. market and support our clients’ long-term growth. By connecting the expertise and networks we develop in the U.S. with our existing infrastructure across Asia-Pacific, we can help businesses grow in both directions. This will create new opportunities for our clients and strengthen the value we deliver across markets.”