Industry stalwarts have come together to form Artificial Intelligence Association of India (AIAI), an industry body focused on advancing the responsible use of AI. The governing board of the body will be announced soon.

Sandeep Goyal, managing director, Rediffusion, is the national convenor of AIAI.

According to a note shared by Goyal, AIAI will operate at the intersection of innovation, policy, and cultural preservation—bringing together voices from across industry and across domains - like for example design, advertising, film, gaming, music, publishing, and emerging tech - in creative AI. 

Goyal said, “AI is no longer the future—it is the now. And India cannot afford to be a passive consumer in this revolution. With AIAI, we are building the ethical and institutional guardrails that ensure India’s creative industries not only thrive with AI, but do so on their own terms. Creative AI isn’t just a technology story. It’s a story about what kind of country we want to be—how we preserve language, culture, livelihoods, and imagination in a time of machines. This is India’s moment to lead—not follow. And AIAI will make sure we do.”

Key objectives of AIAI:

Policy and advocacy: Representing creative industries in AI-related regulatory discussions with MeitY, DPIIT, and NITI Aayog.

Ethical standards: Introducing certification frameworks for ethical AI in film, advertising, music, and design.

Skilling and inclusion: Launching pan-India programs to train over 10,000 creative professionals in AI by 2026.

R&D and innovation support: Incubating India-focused AI tools for content generation, translation, personalisation, and storytelling.

Creative IP protection: Leading efforts to safeguard artist attribution, combat deepfakes, and evolve copyright frameworks for AI-generated content.

AIAI will be governed by a multidisciplinary board of technologists, creators, policy advisors, legal experts, and educators. It aims to serve as a policy think tank, innovation incubator, and industry forum that accelerates adoption while safeguarding Indian identity and talent in the AI age.