Digital, 25 Apr 2024

From left: Amiya Swarup, Girish Kalra, MVS Murthy, Ruchika Gupta, Sunita Bangard

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MMA Impact India 2024: AI enhances marketing efficiency, reduces dependency on external agencies

During the summit, a panel decoded instances where marketers have leveraged AI to drive tangible business results.
From left: Arnaud Frade, Shuvadip Banerjee, Vivek Malhotra

25 Apr 2024 10:39 AM

MMA Impact India 2024: Addressing measurement gaps unleashes cross-media marketing's full potential

At the conference, a panel delved into the challenges and opportunities of cross-media measurement in a cookieless world.

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