DeHaat Honest Farms has announced the appointment of Yaap Digital as its creative partner to build its presence in the pesticide-free food category. 

The partnership brings together Honest Farms’ commitment to sourcing transparency with Yaap’s integrated digital marketing capabilities, at a moment when consumer scrutiny around food quality is sharper than it has ever been.

Yaap’s mandate spans digital communication strategy, content development, social media management, influencer collaborations, and media planning and buying. 

The focus will be on establishing Honest Farms as a consistent, trustworthy voice in a category that has historically suffered from vague claims and low consumer confidence. 

Every piece of communication will be grounded in product clarity and sourcing specifics, providing consumers with the information they need to make informed choices.

Adarsh J. Srivastava, co-founder (DeHaat), co-founder and CEO, DeHaat Honest Farms, said, "Consumers today are asking harder questions about what they eat and where it comes from. Our job is to answer those questions honestly and at scale, and this partnership gives us the capability to do exactly that.”

Manan Kapur, senior partner, Yaap, added, "DeHaat Honest Farms is building a modern brand rooted in trust and quality, and we’re excited to partner with them on this journey. At Yaap, our focus will be on creating impactful storytelling and media strategies that help the brand connect deeper with consumers and scale meaningfully.”