Team Pumpkin has announced that it has secured the social media mandate for Lavie.

The agency will lead the mandate by building platform-native content, trend-led storytelling, influencer marketing, and culturally relevant campaigns that speak to Lavie's audience, from fashion-forward millennials to aspirational Gen Z shoppers. The agency will also drive community management, ensuring that Lavie's digital channels reflect the warmth and personality the brand is known for.

Ayush Tainwala, CEO, Lavie, said, "As we grow our digital footprint, we wanted a partner who creates and executes compelling content that resonates with today's consumer. Team Pumpkin brings both the creative sensibility and strategic depth we were looking for. We're excited about what we'll build together."

Swati Nathani, co-founder, Team Pumpkin, shared, "Lavie is a brand with real character: stylish, confident, and deeply rooted in the Indian woman's everyday life. We're thrilled to carry this mandate and look forward to building campaigns that genuinely connect with the women who love this brand. There's a lot of room to do amazing, meaningful work here, and we can't wait to get into it."