Timex has announced a collaboration with British luxury automotive brand Aston Martin at its annual Global Summit in Abu Dhabi.

This exclusive partnership marks Aston Martin’s entry into the world of watchmaking and jewellery, in collaboration with Timex Group.  Aston Martin Watches will be available in India simultaneously with the global launch, underscoring the importance of the Indian market.

Under this new licensing agreement, Timex Group will design, manufacture, and distribute watch and jewellery collections under the Aston Martin and Aston Martin Aramco Formula One Team brands, which will be available in India.

The first collections of Aston Martin watches with Timex Group India will debut in the 2025 festive season, and they will be available both online and offline.

Deepak Chhabra, managing director, Timex Group India, said, “We are thrilled to embark on this journey with Aston Martin. Aston Martin’s legendary heritage and distinctive design ethos open exciting possibilities for creating iconic timepieces. Their growing presence in Formula One has connected them with a passionate and diverse audience, and we look forward to bringing this exclusive brand to fans and connoisseurs across India.”

Stefano Saporetti, director - brand diversification, Aston Martin, said, "Starting this new license with Timex Group allows us to pursue our brand extension strategy with a long-term vision. We sought a partner who could expand our presence in the watch and jewelry space, especially for our fans around the world, while sharing our core values."