Panasonic Life Solutions India has onboarded veteran cricketer MS Dhoni as the new brand ambassador for its air conditioners portfolio in India. 

Dhoni exemplifies consistency, composure, and high-caliber performance, qualities that mirror Panasonic’s legacy of captaining next-generation cooling solutions, according to the brand. With this association, the company aims to build stronger affinity across the country. 

Tadashi Chiba, MD and CEO, Panasonic Life Solutions India, said, “This partnership is an alignment of shared values. For more than 100 years globally, Panasonic has stood for reliability, innovation, and meaningful contribution, values we continue to strengthen in India. Dhoni’s calm leadership and dependable performance reflect this spirit. Dhoni brings more than star presence; he brings momentum and meaningful connection with Indian consumers. Together, we look forward to shaping an iconic chapter in Panasonic’s brand journey in India.”

Hirokazu Kamoda, director, HVAC, Panasonic Life Solutions India, added, “Dhoni inspires confidence- in teams, in audiences, and in families. That emotional connection is invaluable as we further strengthen our presence in India. This partnership also aligns with Panasonic’s long-term growth roadmap for the cooling category, as the company ramps up AC manufacturing capacity and works toward doubling sales by FY27, driven by a stronger brand presence, local innovation and deeper market penetration.”