PSB Xchange has announced the appointment of Ankush Aggarwal as chief experience officer and Sahil Sikka as chief business and financial officer.

Aggarwal was chief experience officer at SG Finserve, while Sikka was chief operating officer and chief financial officer at the same company. PSB XChange is a digital marketplace platform for financial solutions by Veefin Solutions.

Veefin had recently acquired 49% stake in White Rivers Media.

Sorabh Dhawan, CEO, PSB Xchange, Veefin Solutions, said, “We are pleased to welcome Ankush and Sahil to the PSB Xchange leadership team. As the platform continues to scale and deepen its engagement with banks and financial institutions, strong leadership across experience, strategy, and execution is critical. Ankush’s expertise in building experience-led, technology-driven operating models, combined with Sahil’s proven ability to scale businesses with strategic clarity and governance discipline, significantly strengthens our leadership bench. Together, they will play a pivotal role in driving sustainable growth and long-term value for our stakeholders.”

Aggarwal has also worked with Kotak Mahindra Bank Limited and IndusInd Bank. Sikka has had stints with HFCB Bank, Aditya Birla Finance and Kotak Mahindra Bank.