BPTP has announced the appointment of Abhay Kumar as their new chief marketing officer.

He will be responsible for leading the company’s overall marketing strategy, brand positioning, digital outreach, and customer engagement.

Kumar's previous stint was at DAMAC Properties, where he was senior vice president -  marketing and digital.

Amaan Chawla, president, BPTP, said, "We are delighted to welcome Abhay to BPTP. His strategic vision and comprehensive marketing expertise will be invaluable as we evolve into a future-focused, customer-centric organisation. We are confident he will play a key role in elevating our brand and driving long-term value."

Kumar added, "I am excited to join BPTP at a pivotal time of opportunity and transformation. I look forward to contributing to the company’s growth journey by crafting innovative, customer-focused strategies that inspire trust and deliver excellence."

In a career spanning over 27 years, he has also worked with Disney+ Hotstar, Johnson & Johnson and Blue Tokai, among others.