Marketing, 03 Sep 2026

India Buying Intent declined 0.60% in August over last month, as per the TRA Research report

03 Sep 2026 6:33 PM

India's consumer buying intent dips for second straight month: TRA Report

The largest declines were recorded by Maruti Suzuki, Titan, Amul, LG and Blue Star, as per the August 2026 reading of India Buying Intent index.
Priya Chandni

03 Sep 2026 4:38 PM

Priya Chandni joins Bharti AXA Life Insurance

She moves from Generali Central Insurance, where she was associate vice president – head, brand and marketing communication.
Tamannaah Bhatia for Guess Watches

03 Sep 2026 4:21 PM

Guess Watches signs Tamannaah Bhatia as its brand ambassador

To highlight the association, the brand rolled out a campaign with Bhatia that features its FW26 Watches collection.
Manasi Narasimhan (left) and Inderpreet Singh

03 Sep 2026 11:23 AM

Marketing Manifest Stations with Manasi: Episode 18

Inderpreet Singh, head, marketing, Birla Paints, Aditya Birla Group, discusses the challenges of entering the paints category.
Nimitha Reddy

03 Sep 2026 10:53 AM

Opinion: The cringe premium - why imperfection is the new luxury

The author unpacks why, as AI democratises perfection, brands must embrace imperfection to create the human connection consumers crave.
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05 Nov 2026 9:13 AM

'Healthy push between our agencies will continue'

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