The Indian Society of Advertisers (ISA) has announced the appointment of Atul Agrawal as CEO. 

Agrawal took over the position on 2 January.

In a career spanning four decades, Agrawal has worked with Tata Group and Hindustan Unilever.

Sunil Kataria, chairperson, ISA, said, “Atul’s appointment comes at an important inflection point for the industry. His extensive leadership experience across the Tata Group and Hindustan Lever, coupled with his long-standing association with ISA, uniquely positions him to accelerate our agenda of building robust and transparent industry standards, enhancing advertiser support, and driving efficiency and effectiveness in advertising. With ISA leading critical initiatives like the media charter, brand safety, viewability, first-party data frameworks, and cross-screen measurement, Atul’s strategic and operational acumen will play a vital role in translating these into tangible value for advertisers.”

Agrawal said, “It is an honour to lead ISA at a time when marketing and media are undergoing such profound transformation. Having witnessed the evolution of brands, consumers, and technology over the years, I believe ISA’s role as the collective voice of advertisers is more crucial than ever.”

He added, “My focus will be on driving responsible, effective, and efficient marketing through collaboration with the entire ecosystem of advertisers, agencies, broadcasters/media owners and other stakeholders. Together, we will strive to strengthen ISA’s charter around media transparency and measurement, among others."