Hell Energy Drink has onboarded Indian fast-bowling cricketer Mohammed Siraj to its team.

Known for his relentless intensity and ability to deliver under pressure, Siraj’s association aligns seamlessly with the brand’s philosophy of raw energy, mental resilience, and high-performance mindset. 

As per the brand, Siraj’s on-field persona, defined by searing pace, visible aggression and unwavering focus, mirrors their global identity. 

The signing places Siraj within a deliberately constructed brand universe that also includes Indian batman Shreyas Iyer. Together, this pair allows the brand to balance ambition, inspirational style and intensity helping it speak to multiple consumer cohorts while remaining anchored to a singular, high-energy narrative.

As a face of the brand, Siraj will feature across Hell Energy Drink's integrated marketing ecosystem.

Speaking on the association, Unnikannan Gangadharan, director, Hell Energy, said that the brand sees Siraj as an embodiment of its DNA, fearless, relentless and deeply connected with today’s youth through his journey and on-field intensity.