The organisers of Spikes Asia have announced McDonald’s as its '2026 Advertiser of the Year.' This is the second time the brand is winning the accolade, having first won it in 2018.

The award recognises a brand that has 'distinguished itself through innovative marketing and a strong commitment to creative excellence, demonstrated through impactful work produced in collaboration with its agency partners.'

According to the organisers, McDonald’s has consistently set the benchmark across APAC, showcasing creative excellence across diverse markets in the region. 

The brand has bagged 102 Spikes wins since the awards began in 2009.

In 2025, McDonald’s Japan’s ‘No Smiles' emerged as a standout campaign at Spikes Asia, winning four Spikes Awards, including the Grand Prix in Entertainment.

Erwin Dito, CMO - international developmental licensed markets, McDonald’s said, “We are incredibly honoured to be named Spikes Asia’s 2026 Advertiser of the Year. Creativity has always been central to how we connect with our customers, and this award reflects the passion and collaboration of our teams and agency partners across the region. We’re proud of the work we’ve created together and excited to continue pushing creative boundaries.”

Atifa Silk, managing director, Haymarket Media Asia, said, “McDonald’s continues to show what’s possible when creativity is embraced at scale. Its work across APAC reflects a deep understanding of local cultures while maintaining the strength of a global brand. This recognition celebrates McDonald’s commitment to creativity as a driver of effectiveness and long-term brand growth.”

Simon Cook, CEO, Lions, added, “McDonald’s demonstrates the power of creativity when it’s embedded throughout an organisation. Their consistent ability to deliver work that is both creatively ambitious and commercially effective makes them a standout and well-deserved honouree for Advertiser of the Year.”

The Advertiser of the Year award will be presented to Angelina Villanueva, CMO, Asia business unit, McDonald’s, at an awards gala to be held in Singapore on 12 March.