Italian sportswear brand, Lotto has announced its collaboration with tennis icon Sania Mirza, who joins as brand ambassador and chief advisor for women’s sports.

The partnership is more than a reunion; it is a return to an association that began when the tennis veteran was just 19, according to the brand.

As chief advisor for women’s sports, Mirza will work closely with Lotto to help shape and strengthen the brand’s women’s athleisure and sportswear journey across footwear and apparel, grounded in her lived experience, perspective, and voice. Her role will focus on building a stronger sense of community and relevance for women, ensuring the brand continues to evolve with them, not just for them.

Abhishek Ganguly, CEO, Agilitas Group, said, “Sania represents what Lotto stands for, authenticity, confidence, and a way of engaging with sport that goes beyond results. She has always stood at the intersection of sport, culture, and community in India, shaping how a generation sees self-belief and individuality. This partnership reflects that shared philosophy.”