Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi, has announced actor Deepika Padukone as its newest regional brand ambassador.

Padukone joins her husband and actor Ranveer Singh, who has been Experience Abu Dhabi’s brand ambassador since 2023, officially making them the first Bollywood power couple to represent the destination together.

Together, they show how Abu Dhabi connects with travellers everywhere in ways that feel personal and real.

With her global appeal as a fan favourite to audiences in India and beyond, Padukone will share her journey through Abu Dhabi – showcasing the city as a destination rich in experiences, with something for everyone to see, do and discover. 

As brand ambassador, Padukone will front upcoming campaigns spotlighting the emirate’s vast experiences and seasonal offerings, including the festival of Diwali. Through brand films and storytelling, Padukone will invite audiences to explore Abu Dhabi. Whether opting for a slow, relaxing day kayaking in the mangroves or a jam-packed itinerary filled with adrenaline-pumping adventures, there is something for everyone in Abu Dhabi.

Through authentic storytelling from familiar faces, Experience Abu Dhabi invites Indian audiences to explore Abu Dhabi through the eyes of the couple.