Marketing, 09 Jul 2025

Indian marketers are under pressure to deliver profitability, reveals IBM CMO Study 2025

09 Jul 2025 4:56 PM

Indian CMOs under pressure to deliver, but only 26% feel talent-ready: IBM Study

CMOs see AI as key growth lever as they navigate the complex demands of AI integration, ecosystem leadership, and talent transformation.

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Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

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Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch
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'Need to have outstanding solutions for challenging problems'
Spotify and FC Barcelona's, 'The Dream Begins' campaign.

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When a garment label becomes a behavioural health intervention
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Godrej Industries' new identity resembles that of an independent Australian agency

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