Offbeet Media Group has announced the appointment of Abhijeet Rathor as chief business officer. In his new role, Rathor will lead the overall business charter for the media and entertainment company, driving monetisation strategy, commercial partnerships, advertising sales, brand solutions and long-term revenue growth across the company’s portfolio of businesses. 

The appointment comes with immediate effect.

Prior to joining Offbeet, Rathor briefly served as business consultant-  revenue & monetisation for White Label.

Previously, he spent over 15 years at Walt Disney India, where his last role was director – revenue & partnerships, Disney Kids Cluster (India).

In a career spanning over two decades, Rathor has held leadership roles with media organisations including The Times of India Group and Star India (now JioStar).

Jaideep Singh, founder, Offbeet Media Group, said, “As Offbeet continues to scale its content, platforms and IPs, building a strong and future-ready revenue engine is a key priority for us. Abhijeet brings a rare combination of deep media experience, strategic thinking and hands-on execution. His understanding of content-led monetisation and his ability to build meaningful brand partnerships make him an invaluable addition to our leadership team. We are excited to have him lead the group’s revenue charter.”

Rathor added, “Offbeet is building some of the most exciting content and IP-led businesses in the country today, with a clear focus on authenticity, scale and long-term value. I am thrilled to join the group at this stage of its journey and look forward to working closely with the teams to create strong, sustainable monetisation frameworks that support creative ambition while delivering real impact for partners and brands.”