Blue Riband Gin has introduced a refreshed packaging design, giving the  gin brand a modern makeover aimed at appealing to a new generation of consumers.

The updated packaging brings a contemporary and premium design language to the brand while preserving the trusted liquid and heritage that have defined Blue Riband Gin for decades.

The redesign is aimed at enhancing shelf appeal and deepening the brand's connection with both loyal consumers and a new generation of gin drinkers in an evolving market.

The revamped packaging is now available across Maharashtra. 

Sumit Tiwari, general manager - marketing, Inbrew Beverages, said, “With this refreshed identity, Blue Riband enters a new chapter that balances heritage with modernity. The new packaging has been thoughtfully designed to enhance the brand’s contemporary appeal while retaining the trust, familiarity, and taste profile that consumers have always loved. The revamp reflects Inbrew Beverages’ continued focus on premiumizing and strengthening its portfolio through modernisation and consumer-led innovation, ensuring the brand resonates with both loyal consumers and a new generation seeking a premium gin experience.”