Himalaya BabyCare has entered the premium baby care segment with the launch of the Himalaya Botanique Baby range, formulated with certified organic ingredients for babies' delicate skin. 

With this launch, the company aims to meet the growing demand for ingredient-conscious baby care products and has also appointed actor Anushka Sharma as the brand ambassador for the range.

To spotlight its entry into the premium baby care segment and its partnership with Sharma, the brand has rolled out a campaign comprising an ad film.

The film captures the confusion and concern many new parents experience when choosing the right skincare for their little one. Featuring Sharma, the film highlights how easily delicate newborn skin can be affected by impurities and harsh ingredients, reinforcing the importance of choosing safe and certified organic care from the very beginning. Through this narrative, the film brings alive the thought of 'organic purity' as an essential part of newborn skincare, while introducing the Botanique range as a trusted solution crafted for delicate skin.

The campaign will be amplified across digital and social media platforms, with regional adaptations planned with an aim to further strengthen reach and engagement across markets.

R Kishore Kumar, founder chairman, Cloudnine Hospitals, said, “In the first few months, a baby’s skin is still developing and can be more sensitive to outside factors. This makes it important to choose products that are researched, free from unnecessary additives and are hypoallergenic. Himalaya Botanique Baby Range, with its certified organic ingredients and focus on purity and hypoallergenic formulation, reflects this approach. Using the right products can help keep a baby’s skin healthy, comfortable and less prone to irritation in the early stages.”

Rajesh Krishnamurthy, business director – consumer products division, Himalaya Wellness Company, added, “Parents today are making far more informed and conscious choices when it comes to baby care, especially around ingredient safety and product transparency. The launch of Himalaya Botanique Baby, with certified organic ingredients, reflects this evolving consumer mindset and marks an important step in our journey to strengthen Himalaya Baby Care’s leadership. We are delighted to partner with  Anushka Sharma, loved by millions and known for her thoughtful approach to parenting, as the face of Himalaya Botanique Baby. Her association with the brand comes as we continue to expand our portfolio of trusted, premium baby care solutions for modern families.

Karan Arora, marketing manager, BabyCare, Himalaya Wellness Company, added, “Today’s parents are increasingly seeking authenticity, trust, and transparency from the brands they choose for their babies. With this campaign, we wanted to bring alive a relatable parenting insight warmly and credibly. Anushka Sharma’s genuine connection with modern parenting and her thoughtful approach towards conscious choices made her a natural fit for Himalaya Botanique Baby. Watching the campaign come together on set reaffirmed why Anushka is the perfect choice for the brand—her approach made every moment feel so authentic. Through this launch, we aim to build deeper resonance with new-age parents looking for premium, ingredient-conscious baby care solutions.”