Marketing, 12 Mar 2025

GI Group Holding released a report on ‘The Multigenerational Edge: Shaping Tomorrow’s Workplace’

12 Mar 2025 4:46 PM

80% of Gen Z and 72% of millennials prefer hybrid work: Report

The findings highlight the need for businesses to tailor workplace strategies to each generation amid a rapidly evolving talent landscape.
Salman Khan for Indian Supercross Racing League

12 Mar 2025 4:12 PM

Indian Supercross Racing League signs Salman Khan as brand ambassador

As per the brand, Khan's motorsport passion and connect with audience will boost the reach, ensuring the league becomes a household name.
PHD India wins Bondbazaar’s integrated media mandate

12 Mar 2025 10:28 AM

PHD India bags Bondbazaar’s integrated media mandate

Account won post a multi-agency pitch.
Aniket Basu

12 Mar 2025 10:14 AM

L'Oréal elevates Aniket Basu

He was digital media lead (South Asia Pacific, Middle East and North Africa).

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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