Marketing, 12 Dec 2025

Aims to build more moments of celebration, choice, and connection for cricket fans of legal drinking age around the world.

12 Dec 2025 10:33 AM

AB InBev strikes global deal to become ICC's official beer partner

Budweiser 0.0 to lead the partnership in India as the brewer secures rights across all major ICC events from 2026 to 2027.

Latest Stories

popkorn X The Coffee Bean & Tea Leaf

05 May 2026 1:30 PM

The Coffee Bean & Tea Leaf appoints popkorn as its creative agency on record
Neha Singh

05 May 2026 11:54 AM

Enormous elevates Neha Singh
AJIO Mother's Day campaign

05 May 2026 11:51 AM

Ajio and Shefali Shah call out lazy gifting on Mother's Day
Meghana Bhat

05 May 2026 11:29 AM

Opinion: Fashion quick-comm isn't new - the desire driving it is ancient

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

Subscribe

* indicates required