Curativity has announced the appointment of Anand Krishna as executive vice president and head of business of the platform vertical.  He will lead business strategy, revenue growth, client partnerships, and strategic expansion into new markets and verticals. He will also play a critical role in shaping the firm’s integrated offerings across marketing, experience design, technology, and business transformation. 

Krishna said, “I have always been passionate about building—from businesses and teams to culture and capability. What drew me to Curativity is the founders’ bold vision of creating the next-generation marketing ecosystem tailored for the Indian economy. Today’s creative services landscape is fragmented and falling behind. Marketers are looking for fast, flexible, and future-ready solutions—and that’s exactly what we are building at Curativity.” 

Virat Tandon, CEO and cofounder, Curativity, said, “We are thrilled to have Anand join us at Curativity. He brings a rare mix of hands-on business leadership and a deep understanding of how marketing is evolving. As we build a new kind of marketing ecosystem—one that’s fast, flexible, and future-ready—Anand’s energy and experience will be invaluable in taking us to the next level.” 

Most recently, Krishna served as vice president – customer success at Mirum India, where he led the digital mandate for marquee clients across multiple sectors including BFSI, retail, healthcare and many more.  

In a career spanning over two decades, Krishna has also worked at companies such as Network18 Digital, and Raymond Apparel, among others.