Asian Footwears has announced the appointment of Abhishek Singh Chauhan as lead – brand marketing and communication. 

From spearheading pan-India digital and offline media plans to executing AI-enabled marketing automation and launching mobile apps, his cross-functional leadership is aligned with the brand's vision to expand further across metros and emerging markets in India.

He moves from Dorset Industries, where he was DGM brand and marketing.

Chauhan added, “I am excited to join the dynamic team at Asian Footwears, a brand that is walking with India literally and metaphorically. The ambition here is bold, the legacy is strong, and the potential is immense. My goal is to integrate storytelling, digital intelligence, and purpose-driven marketing to create lasting consumer love and category leadership.”

In a career spanning over 19 years, he has also worked with Ozone Group and Wavemaker, among others.