Marico has announced the appointment of actor Fatima Sana Shaikh as its new brand ambassador for Kaya products. 

As per the brand,  the actor perfectly embodies the values of today’s Indian beauty seeker – real, self-assured, and unfiltered, and her journey mirrors Kaya’s ethos: beauty that’s rooted in truth and self-expression.

Akash Banerji, executive vice president, head - beauty and styling digital business, Marico, said, “We’re thrilled to welcome Fatima into the Kaya family. She brings a perfect balance of confidence, relatability, and a progressive take on beauty – qualities that deeply resonate with our consumers. Today’s skincare audience is more informed and discerning than ever, yet paradoxically, also more overwhelmed. Our goal is to bring ease and simplicity back into the skincare journey. We believe that science should empower and not complicate – and Fatima’s persona embodies this spirit. This partnership celebrates the freedom to choose skincare that’s grounded in years of trust and credibility, delivered by Kaya skincare experts."