Seagram’s Royal Stag has announced the onboarding of Sidharth Malhotra, Badshah, Naga Chaitanya and Payal Dhare as its new brand ambassadors. 

They now join cricketers Rohit Sharma, Jasprit Bumrah and Suryakumar Yadav in carrying forward the brand’s legacy.

Together, the group represents cricket, cinema, music and gaming, which are India’s most celebrated passions. 

The newly appointed brand ambassadors also reflect the bold spirit and unapologetic ambition that define Royal Stag’s “Live It Large” philosophy.

The move aims to mark a new chapter in the brand’s journey, bringing together voices that embody drive, determination and the spirit of celebrating milestones along the way.

Royal Stag has long been part of India’s cultural fabric, inspiring the youth to chase their passions and define success on their own terms. With its latest signings, the brand looks to deepen its connection with a generation that continues to dream big and live large.