Marketing, 17th Jun 2025, News & Stories from India | Manifest

Marketing, 17 Jun 2025

17 Jun 2025 10:19 PM

Cannes Lions 2025: Advertising > content – Marc Pritchard

P&G’s chief brand officer listed five timeless lessons for brand building on day two of the festival.

CTV has emerged as a premium channel in India with 35 million incremental viewers

17 Jun 2025 5:32 PM

CTV viewership up; 23% of Indians are now digital-only: Kantar report

There’s a pivotal shift in how India consumes content, especially the younger and rural audience, according to the Media Compass report.

Latest Stories

06 May 2026 11:02 AM

Shanu Singh returns to Standard Chartered

Shekhar Bhattacharjee

06 May 2026 10:49 AM

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'

Ralson Tyres' 'Itni Aasani se Ganja Nahi Hota' campaign

06 May 2026 10:30 AM

Ralson Tyres stands the test of every road

Flipkart's SASA LELE campaign

06 May 2026 10:26 AM

Flipkart taps Kerala's 'twin town' to double down on deals

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode

The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency