Allana Pet Solutions (APS), the pet food division of Allana Consumer Products, has announced cricketer Shubman Gill as its brand ambassador for Bowlers, its flagship dog nutrition brand. 

The association aims to connect a high-performing athlete with a brand dedicated to providing science-backed, premium pet nutrition. 

Bowlers and Gill, together, aim to inspire pet parents to make informed nutritional choices and ensure that trusted, high-quality, and affordable food is easily accessible to pet parents across India. 

As one of the young leaders in Indian cricket, Gill embodies values of performance, discipline, and excellence, qualities that resonate deeply with Bowlers’ brand philosophy of providing trusted, science-backed, and optimum-quality balanced nutrition for dogs across India. 
 
Nitin Kulkarni, business head – Allana Pet Solutions, ACPL, said, "Our partnership with Shubman Gill represents a strategic milestone in Bowlers’ journey to disrupt India’s rapidly growing pet food market. With pet ownership increasing across the country, particularly in Tier 2 and Tier 3 cities, there is a significant opportunity to drive adoption of premium, science-backed dog nutrition. Shubman’s influence among the youth and aspirational pet parents aligns seamlessly with our goal of making world-class nutrition accessible and establishing Bowlers as a trusted brand.” 

Kulkarni added, "Bowlers have always reflected the industry trend of humanising pets, positioning them not just as companions, but as family members with their own identities and aspirations. The brand itself embodies the spirit of an all-star pet sports team, where Shubman represents excellence, performance, and commitment. Beyond enhancing brand visibility, this collaboration will enable us to educate pet owners on the importance of complete and balanced nutrition, strengthen engagement through targeted campaigns and activations, and reinforce our long-term growth strategy in both urban and emerging markets."