Marketing, 18 Mar 2026

KL Rahul fronts Crocs' ‘Play Hard. Rest Easy.' campaign

18 Mar 2026 4:51 PM

Crocs taps KL Rahul to anchor ‘Play Hard. Rest Easy.'

Marks the first time an Indian athlete takes on the role of global brand ambassador for the footwear label.
BHIM Payments app names MS Dhoni as brand ambassador

18 Mar 2026 11:26 AM

BHIM Payments app names MS Dhoni as brand ambassador

The association marks a strategic step in the app's next phase of growth focused on scale, inclusion, and long-term user confidence.
Left to right: Siddharth Jhawar, Abhishek Shetty, Deepak Gupta and Pratik V Udeshi.

18 Mar 2026 10:56 AM

ad:tech 2026: 'An incorrect 10-minute delivery is worse than a correct 12-minute one'

Panellists highlight how q-comm is evolving beyond speed into a high-intent, behaviour-driven ecosystem built on relevance and consistency.

Latest Stories

Hakuhodo X Jindal Stainless

28 May 2026 2:19 PM

Hakuhodo bags creative mandate for Jindal Stainless
Shah Rukh Khan for Visa India

28 May 2026 2:06 PM

Visa India signs Shah Rukh Khan as its brand ambassador
Of the 1,609 influencer ads processed during the last financial year, 97.3% required modification

28 May 2026 11:37 AM

97.3% influencer marketing campaigns in 2025 required modification: ASCI report
With JioHotstar coming on board as the streaming partner, the tournaments will be available to audiences nationwide through live digital coverage.

28 May 2026 11:37 AM

Bengal T20 league secures JioHotstar streaming deal

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Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists
Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys
From left: Rohit Ohri, Chandan Mendiratta, Ajay Kakar, Gaurav Ramdev, Raj Kamble, and Harsh Deep Chhabra

22 May 2026 5:04 PM

Goafest 2026: The in-house boom - a wake-up call for agencies?
Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys

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