AbhiBus (ixigo’s bus business) has announced the re-appointment of actor and film producer Mahesh Babu as its brand ambassador.

This is the ninth year the ticketing platform has renewed its alliance with Babu. 

First joining forces in 2016, Babu has been the face of AbhiBus for nearly a decade, representing trust, relatability, and a seamless bus travel experience to millions of customers nationwide. 

Over the years, AbhiBus and Mahesh Babu have teamed up to deliver memorable campaigns - from humorous in-transit ads to emotional narratives celebrating homecoming and connection. The renewed partnership will continue to build on this strong storytelling foundation, with an all-new campaign set to launch this summer.

As AbhiBus continues to expand its reach and services, Mahesh Babu remains an integral part of its journey - symbolising a commitment to convenience, reliability, and customer-first innovation.

Rohit Sharma, COO, AbhiBus, said, “Mahesh Babu has been more than just a brand ambassador - he’s been a fellow traveller in our journey of growth. From 2016 to 2025, his presence has helped us build deeper connections with audiences across the South and beyond. This partnership is a testament to the trust our customers place in AbhiBus and Mahesh himself.”

Babu added, “My journey with AbhiBus has always felt personal. For me, it’s never just been about reaching a destination — it’s about making the ride smoother, safer, and more dependable. Whether it’s the peace of mind that comes with AbhiAssured’s hassle-free promise, or the comfort of choosing brand-new buses through the Filter New Buses feature — every detail is designed with the traveller in mind. That’s what makes this association truly special for me: AbhiBus doesn’t just take you places - it makes sure you get there comfortably.”