Reddit has announced the appointment of cricketer Sachin Tendulkar as brand ambassador. 

This collaboration underscores Reddit's commitment to fostering digital communities centered around shared passions like cricket. 

Beginning this month, sports fans will have exclusive opportunities to engage with Tendulkar in Reddit communities. Through his official Reddit profile, he will share personal reflections, match insights, and exclusive content.

In the coming months, Tendulkar will also appear in a marketing campaign for Reddit in India as well as other markets globally.

Durgesh Kaushik, vide president - international growth, Reddit, said, "Sachin Tendulkar, a name synonymous with cricket excellence, possessed a remarkable ability to transcend boundaries and unite people through his extraordinary talent. His presence on the field fostered a powerful sense of community among fans, who were drawn together by their shared admiration for the 'Master Blaster'. This unifying community spirit is precisely what we aim to empower and cultivate at Reddit. We envision Reddit’s cricket communities becoming vibrant digital spaces where fans from every corner of the globe can come together, connect, and share their passion for the sport, and most importantly, engage directly with the legendary Sachin Tendulkar. We are immensely proud and excited to officially welcome the "Master Blaster" as Reddit’s Brand Ambassador. We believe that his participation will enrich the experience for cricket fans worldwide, offering them unprecedented opportunities for interacting and connecting with one of the game's greatest icons.”