Slikk, the quick commerce platform, has announced the appointment of Sachin Kataria as head of beauty and personal care.  

With Kataria’s appointment, the company is now expanding into beauty and personal Care, aiming to build a new-age, high-performance vertical tailored for India’s next generation of consumers.

His last full-time stint was with Nykaa, where he was serving as the vice president.

In his new role, Kataria will lead the launch and expansion of the beauty and personal care vertical as part of the founder’s office. His mandate includes defining and executing a high-impact go-to-market strategy across skincare, makeup, haircare, wellness, and emerging indie labels. He will focus on building a sharp assortment strategy, forging strategic partnerships with legacy brands and D2C innovators, and collaborating cross-functionally across tech, product, growth, and ops to deliver a seamless and delightful customer experience.

Akshay Gulati, co-founder, Slikk, said “Sachin’s depth of experience in building and scaling consumer businesses makes him the ideal leader to build our beauty and personal care vertical. His deep expertise in the beauty and personal care category, paired with the rigor to build a 0 to 1 journey from the ground up, will empower us to rapidly scale our beauty, daily self-care, and wellness offerings. This is a key milestone in accelerating our vision to become India’s fastest and most reliable quick-commerce fashion and lifestyle marketplace.”

Kataria said, “I’ve always believed that beauty is deeply personal—but it’s also rapidly evolving. Slikk’s model offers a unique opportunity to reimagine how beauty can be discovered, experienced, and delivered. I’m excited to build this vertical from the ground up, collaborate with the most exciting brands, and deliver value to consumers in a way that’s fast, fun, and culturally relevant.”

In the past, Kataria has worked with Unilever and udaan, among others.