Fittr has announced its partnership with Bollywood actor Shahid Kapoor marking a pivotal step in the fitness company's transformation. Fittr is building a full-stack solution that aims to help individuals take charge of their health before medical intervention is required, with its expanded offerings of health tracking, AI-driven personalisation, coaching and consultations with doctors.

According to the brand, Kapoor embodies the essence of preventive health: consistency, longevity, and mindful living, and his commitment to maintaining peak fitness well into his 40s aligns seamlessly with Fittr’s philosophy that 'Health is Freedom.' As someone who balances disciplined training, nutrition, and recovery, Kapoor brings authenticity and aspirational credibility to Fittr’s next chapter, the brand stated.   

Jitendra Chouksey, founder and CEO, Fittr, stated, “Shahid isn’t just fit — he lives the philosophy we champion at Fittr. He’s one of the rare ones who truly walk the talk. As our ecosystem grows, his lifestyle and influence make him the perfect partner to inspire India toward better health."

Together, the association aims to drive a nationwide movement encouraging Indians to shift from reactive treatment to everyday action. It will be highlighted through integrated campaigns showcasing Fittr’s ecosystem and its mission to make healthcare accurate, accessible, and a part of daily living.